We give new life to
your office paper and
carton waste

was established to…

Build a sustainable circular economy for waste paper & carton in Ethiopia
Create 20,000 job and income opportunities in recycling
Contribute to making Ethiopia a green middle income country by 2025

We help you keep your facilities and environment clean from paper & carton waste

Jointly we can create a job opportunity! For every ton of waste paper & carton out there, we can generate a sustainable monthly salary for one unemployed youth

We all contribute to making Addis Ababa cleaner and a nicer place for people to live!

In a partnership with the Municipality, Penda is collecting paper and carton waste from 7,000 “micro enterprise” collectors, as well as hundreds of offices factories and institutions in Addis Ababa
After pickup by one of our trucks, the waste paper and carton is carefully sorted at our sorting station in Akaki Kality, Addis Ababa, according to international paper grades
From the sorted waste, we manufacture pulp, a quality raw material for the local paper industry. By using our product, local paper mills reduce their need to import and have access to more affordable raw materials
Through our work we have been able to save massive amounts of space at the landfill, creating usable products from what otherwise would have been considered as waste

Since 2015






Marie Nielsen

Founder, shareholder and General Manager. Before establishing Penda, Marie worked 8 years at McKinsey & Company, where she was part of the founding team of McKinsey’s branch in Addis Ababa, Ethiopia

Ahmad Farroukh

Shareholder in Penda, prior executive in leading MEA based Telcos, including CEO of Etisalat in Saudi Arabia, Group COO of MTN, VP of the MTN West and Central Africa region, & CEO of MTN South Africa & Nigeria

Trond Riiber Knudsen

Founder of TRK Group, an Oslo-based advisory and active ownership firm, and shareholder in Penda. Earlier Trond was a Director at McKinsey & Company for 20 years and was born in Addis Ababa

Michael Halbye

Shareholder in Penda and Director at McKinsey & Company for >30 years. For 4 years, Michael served as McKinsey’s Head of Europe, Middle East and Africa, and advises several companies looking to invest in Africa