We give new life to
your office paper and
carton waste
 

was established to…

 
electricity
Build a sustainable circular economy for waste paper & carton in Ethiopia
 
tree
Create 20,000 job and income opportunities in recycling
 
plant
Contribute to making Ethiopia a green middle income country by 2025
 
 

 We help you keep your facilities and environment clean from paper & carton waste

 Jointly we can create a job opportunity! For every ton of waste paper & carton out there, we can generate a sustainable monthly salary for one unemployed youth

 We all contribute to making Addis Ababa cleaner and a nicer place for people to live!
 

 
 
In a partnership with the Municipality, Penda is collecting paper and carton waste from 7,000 “micro enterprise” collectors, as well as hundreds of offices factories and institutions in Addis Ababa
 
After pickup by one of our trucks, the waste paper and carton is carefully sorted at our sorting station in Akaki Kality, Addis Ababa, according to international paper grades
 
From the sorted waste, we manufacture pulp, a quality raw material for the local paper industry. By using our product, local paper mills reduce their need to import and have access to more affordable raw materials
 
Through our work we have been able to save massive amounts of space at the landfill, creating usable products from what otherwise would have been considered as waste
 
 

Since 2015


 
3000+
M3 SAVED LANDFILL
SPACE

 
7000+
COLLECTOR
AGENTS

 
50+
FULL-TIME
EMPLOYEES

 
 

 
 

Marie Nielsen

 
Founder, shareholder and General Manager. Before establishing Penda, Marie worked 8 years at McKinsey & Company, where she was part of the founding team of McKinsey’s branch in Addis Ababa, Ethiopia
 
 

Ahmad Farroukh

Shareholder in Penda, prior executive in leading MEA based Telcos, including CEO of Etisalat in Saudi Arabia, Group COO of MTN, VP of the MTN West and Central Africa region, & CEO of MTN South Africa & Nigeria
 
 

Trond Riiber Knudsen

Founder of TRK Group, an Oslo-based advisory and active ownership firm, and shareholder in Penda. Earlier Trond was a Director at McKinsey & Company for 20 years and was born in Addis Ababa
 
 

Michael Halbye

Shareholder in Penda and Director at McKinsey & Company for >30 years. For 4 years, Michael served as McKinsey’s Head of Europe, Middle East and Africa, and advises several companies looking to invest in Africa